What generation does our customer identify with?.

Which of my customers are buyers and which are users?.Where can I get a second opinion on my Facebook-reported ROAS?.Known-Unknowns: Awareness – I know what I need GA reported a 31% increase in visits to this PDP week-over-week.26% of purchases came from TikTok according to our post-purchase survey.We generated $2MM in revenues last month.'Besides, what's a little cliche amongst colleagues?There is truth in every cliche: worse things happen at sea, when it rains it pours - and even a blind squirrel finds an acorn once in a while.Known-Knowns: Knowledge – I know what I have News that he had won a Golden Bull award prompted Mr El-Deiry to even fuller-throated eloquence: 'I was told the cliches in my article were as plain as the nose on my face, but it all looked like Queen's English to me. 'The approach, which I wish to advocate to all our ground team, is to look at the last third of the season as a 'light at the end of the tunnel', the long sought-after jewel in the crown, remaining resolute to sprint to victory.' 'The irony is that it is in the latter stages of a race or championship that fortunes are made or lost, and where heroes are born or die, and we should be in no doubt that 'it ain't over until the fat lady sings'', he went on. Yousef El-Deiry, UK airports manager for the charter airline JMC, writing in the airline magazine, noted that late summer was 'historically characterised by pre-maturity, both in terms of psychological wind-down and shedding of temporary staff. One of this year's Golden Bull awards for unclear English has uncovered a man who is an unrepentant master of mixed metaphors.

It has worked with, and provided training for, more than 1,000 private and governmental organisations, including two-thirds of Britain's local authorities. The campaign was set up in 1979 to combat official jargon, circumlocution and muddling information. Previous winners include the actor Richard Gere and the artist Tracey Emin. 'We think we know what he means', said John Lister, a Plain English campaign spokesman, 'but we don't know if we really know'. But there are also unknown unknowns - the ones we don't know we don't know'. We also know there are known unknowns that is to say we know there are some things we do not know. The US defence secretary scooped the Plain English Campaign's premier Foot In Mouth trophy for his 62-word attempt to clarify a point to a defence department meeting: 'Reports that say that something hasn't happened are always interesting to me, because as we know, there are known knowns there are things we know we know.

The award for most baffling remark by a public figure went to an old master of obfuscation, Donald Rumsfeld. But Arnold Schwarzenegger and Chris Patten were beaten to the punch yesterday.

Known unknowns